7 Ways to Tell Your Customer No
(By Deborah Grayson Riegel) “Chances are, you’re a born problem solver, which means that your default is “action” over “question.” If you and your customer are both stuck, start to ask more questions...
View ArticleHow to Create a Must-Have Brand Customers Can’t Live Without
(By Erika Napoletano) “You want to be wanted by your customers. And that means hitting them in the feelings. Appealing to your audience’s feelings is also how smart brands stop competing on price, even...
View ArticleThe Golden Rule To Winning More Customers: Don’t Persuade Them — Just Change...
(By Art Markman) “Many people err in behaviors like email by focusing on negative goals. That is, they want to stop checking their email so often. The problem with these negative goals is that you...
View ArticleWhat a Successful Company Blog Says about Your Business
(By Jacqui MacKenzie) “The blog is your opportunity to reach out to your customers and provide them with in-depth, valuable information that they can’t find on your website. It allows you to connect...
View Article8 Surprising Ways To Strengthen Business Connections
(By Bruna Martinuzzi) “We will never known what opportunities we may have missed in life by showing up tightfisted. It’s hard to receive anything if we don’t open our hands to give. This is true in our...
View ArticleYou Can’t ‘Win’ Negotiations Without Knowing The Rules Of The Game
(By Keld Jensen) “The Rules of the Game dictates how parties are going to negotiate. They must be articulated and agreed to before any conversation takes places regarding the merits of the matter to be...
View ArticleReady to Franchise? 3 Things You Need To Know
(By David R. Waldman) “Is there consistent demand for your product or service? Identifying your markets is important in assessing your business’ sustainability. Typically, who are your clients or...
View Article9 Ways To Improve Your Attention To Detail
(By Bruna Martinuzzi) “Brain research shows that there’s greater brain activation when we hear our own name in relation to the name of others. Our name is indeed the sweetest sound to our ears....
View ArticleThe Power of Storytelling for Your Business
(By Barry Moltz) “When building your business’s story, find a customer who was in an extreme situation and then show how your company exceeded expectations to help them. It’s not always about a...
View ArticleWhy Putting Customers First Can Damage Your Business
(By Bruna Martinuzzi) “One of the most caring things you can do to show people you value them is to treat them equally. No leader worth his salt sets out to treat people unequally, but it’s easy to...
View Article5 Questions Your Investors Want You to Answer
Whether you’re just starting out, growing your business or seeking outside help, a well-thought-out business plan is the vehicle you need to get you there. If you don’t have any business yet, starting...
View ArticleAre You Stuck?…. Here Are 6 Ways To Discover Breakthrough Business Ideas
(By Julie Bawden Davis) “Sometimes the most unique ideas or inspirations come from the failures of your competition. It could be they were almost there. So when they fail, ask yourself: Why did that...
View ArticleWhen Profits Can Kill Your Business
(By Mike Periu) “The worst kinds of profits are those made at the expense of your customers and your company’s future growth. Choosing between a losing month and an ugly profit, many business owners...
View Article7 Excellent Ways to Attract New Customers
(By Julie Bawden Davis) “When all is said and done, nurturing relationships, either with other business owners or customers, helps you create a client base, focus on building human relationships. The...
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How to Build a Product People Can’t Live Without
(By Jeffrey Pruitt) “There is a lot of talk in product development about identifying your minimum viable product (MVP), which is the simplest form of your idea as presented to early adopters. Startups...
View ArticleThe Six Disciplines Entrepreneurs Need To Succeed
(By Robert Sofia) “Another important discipline involves proper planning. Creating a business plan in the beginning will raise your likelihood of future success because it forces you to think about...
View Article5 Greatest Business Lessons Learned Through Failure
(By Max Nisen) “They want you to believe the sky is always blue and the road is always smooth, but the sky is not always blue and the road is not always smooth. What we found with most of our...
View ArticleRemember: The Customer Is Not Your Friend (Yet)
(By Geoffrey James) “If you aren’t the best at what you do, figure out how to become the best. If your company isn’t the best, go find (or start) a better one.“ Strong customer relationships are the...
View ArticleBusiness Class: Are You Pricing Your Time or Your Worth?
(By Yaritza Delorenzo) “Consider what you’re providing not just during the 15 minutes or 5 hours of work, but consider also the results of the work you’re doing for them. Time is precious and we...
View ArticleHow To Make Your Innovative Idea Seem Less Terrifying
(By Whitney Johnson) “New ideas tend to evoke fear and anger – we are programmed to prefer the comfort and safety of established norms. Much as I want to believe that a glaringly good idea will stand...
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